The Business Conference, Reimagined

Carefully curated for the tenacious career woman, this energetic event will help refine, grow and elevate your business.

Your New Boardroom

The Atelier’s inaugural event took place at the idyllic Ravine Vineyard, located in Niagara’s wine country

Speaker Spotlight

Meet Team Jilly: Tori, Shay, Mindy and Mackenzie – the women behind the Jillian Harris lifestyle empire.

Join the Collective

An incredible community of women supporting women.

Kate Dobrucki

Meet Kate Dobrucki: Vice President at Isobar Canada, mentor and all-round inspiration.

Read the Post

Overview

At The Atelier, you are immersed in an atmosphere of inspiration with like-minded, ambitious women who are eager to learn, connect and grow.

This energetic one-day conference had its inaugural event on June 14th and celebrated the best in the business, with industry leaders sharing their stories, advice and strategies.

With 300 incredible women in attendance, the space was buzzing with positive energy, lively conversation and an overall feeling of women supporting women.

The Atelier was thoughtfully curated with the guest experience in mind– from a coffee bar set in an air stream trailer to a wine reception in the vineyard to a beauty bar and headshot studio and so much more. The carefully selected venue, Ravine Vineyard, provided organic farm-to-table cuisine and an inspirational space to learn – faraway from the typical boardroom experience.

To add to the overall vibe of the vineyard, every inch of the venue was decorated and styled to a tee. From the vibrant peonies and succulents embellishing the tables to the paper flower wall upon arrival, we wanted to make sure that there was no shortage of photo-ops throughout the day’s experiential elements!

What's Next

Stay tuned for announcements coming later this summer. We have BIG plans and are so excited to share them with you! Stay connected via our newsletter or social media accounts.


Host

Josie Dye Radio & TV Host

As one of Canada’s most well-known and winsome radio and TV hosts, Josie has had countless conversations with the stars of the music world. Her interviews with A-listers – from Chris Martin, to Mumford and Sons, and even Oprah (!!!) – give Josie the ability to speak the language of celebrities, but she never wavers from her straightforward, fun-loving style that has endeared her to millions and made her a staple of the Canadian broadcasting world.

Today you can listen to Josie on Indie 88 in Toronto as the host of her own radio show “The Josie Dye Show,” in the mornings from Monday to Friday. Previously on 102.1 The Edge, Josie hosted the morning show, the afternoon drive, and had a syndicated top-20 music show that was heard across Canada and co-hosted by a new musical artist each week, including Soundgarden and Foo Fighters.

As a television host, Josie brought her energetic and down-to-earth humour into Canadian homes. After co-hosting the lifestyle magazine show, “Oh So Cosmo” for eight seasons, She then became the “face” of Canada’s W network, interviewing stars on junkets, and hosting the channel’s quirky interstitials.

Speakers

Meet the ladies who inspired the attendees of the first The Atelier Collective conference.

Tori Wesszer Fraiche Nutrition and Contributor to JillianHarris.com

As a Registered Dietitian, Tori is passionate about sharing her nutrition love and inspiring others to live healthier lives one delicious recipe at a time through Fraîche Nutrition, and as a contributor on JillianHarris.com. In 2019, Tori and Jillian will be releasing their first much-anticipated cookbook together!

As a celebrated food and lifestyle blogger, Tori Wesszer’s nutrition philosophy embraces moderation and quality without deprivation. The fundamental goal of her company, Fraiche Nutrition, is to help take the ‘noise’ out of nutrition and help people eat and live better minus the fads and gimmicks. Her recipes and nutrition advice centre around sustainable and enjoyable healthy eating.

Shay Merritt Managing Director
Team Jilly

Shay is a multi-faceted business woman with a background in Fashion and Business Marketing Management. Her role has evolved immensely while working for Jillian Harris over the past 5 years. Her knowledge in business strategy and her attention to detail have continued to be an asset within her role. Having worked in all aspects of the fashion industry for 13 years, her creativity and style come straight from the heart. Work aside, Shay loves to travel, laugh, spend time on the slopes and in the sun, and of course spend time with her pup Moose.

Mindy Crawford Digital Marketing Manager
Team Jilly

Mindy started her career in digital marketing 6 years ago. After some time in the corporate world, she realized she wanted something more out of her career and life. In December 2016, she joined Team Jilly and hasn’t looked back since. As the Digital Marketing Manager of Jillian Harris Designs Inc., it's safe to say that Mindy is a powerhouse when it comes to content creation, execution, and strategy. When Mindy isn't writing and managing Jillian's online presence, you can typically find her sipping a bold glass of red, playing volleyball (not at the same time!) or relaxing with friends and family.

Mackenzie Dempsey Photographer & Videographer
Team Jilly

Mackenzie left the corporate grind in 2016 to follow her passion for photography. In the past year, her role on the team has evolved beyond snapping pictures, heading up the team’s videography department and spearheading the DIY & food content for the blog. On her time off she enjoys spending time with her husband, practicing yoga and hosting killer dinner parties.

April & Sarah Co-Founders of the June Motel

April Brown and Sarah Sklash are the boss ladies behind The June Motel, the new “Insta worthy” motel in Prince Edward County that’s been featured in Vogue, EnRoute, Toronto Life and more.

With a passion for travel, good wine and creative designs, these two best friends redesigned a vintage roadside motel in wine country and reinvented the motel experience. Now local hospitality is served-up with a chilled glass of wine – just the way they like it!

thejunemotel.com

Lauren McPhillips Writer, Photographer & Blogger

Lauren McPhillips is the writer + photographer behind This Renegade Love, a Toronto-based lifestyle blog. Launched in 2015, This Renegade Love has organically attracted a loyal audience that looks to Lauren for honest content on blogging, career, travel, community and daily musings. Since starting her blog, Lauren has partnered with many reputable brands such as Google, BMW, CBC, Air Transat and Indigo, and was most recently nominated for 'Creator of the Year' at the 2017 Notable Awards.

thisrenegadelove.com

Lexi Miles Founder and CEO of WAXON

Lexi’s impressive entrepreneurial journey launched in 2012 with the opening of the first WAXON Waxbar location after she recognized a void in the Canadian market for high-end and efficient waxing services at competitive prices.

Now with 12 locations nationwide and plans for expansion in 2018, Lexi leads all aspects of the WAXON business – everything from new location openings, expansion of WAXON’s signature product line and day-to-day operations, to marketing and social media.

waxon.ca

Chanèle McFarlane Entrepreneur

Chanèle is a multi-passionate writer, speaker and consultant. She was named one of PR in Canada’s Top 30 Under 30 in 2015 and is one of the Top 100 Black Women to Watch in Canada!

Chanèle runs 3 businesses (Do Well Dress Well, Ideate Networking and Vision Vertical), is a personal branding guru, sought after speaker and has been featured in Forbes Magazine, Charming Charlie, Hip Haus and Ladders. She is also the Editor-in-Chief at Make Lemonade where she interviews female founders and bosses in Toronto on the blog every week.

Gloria Roheim McRae Entrepreneur

Gloria is a sales Manager at Canadian social tech giant Hootsuite, by day, and a licensed financial broker by night. In both pursuits, she leads teams of people to develop their confidence, their skills and their personal brand as trusted advisors.

Before Hootsuite in 2016, Gloria led a dynamic consulting business with her husband Ricardo for six years; during that time she became an international speaker, a frequent media commentator, a TedX Keynote and an Amazon.ca best-selling author of: "BYOB: The Unapologetic Guide to Being Your Own Boss".

Nancy Osborne Founder of "I Got This"

Nancy Osborne CD, is the founder of I GOT THIS. She is an accomplished speaker and has presented to audiences from Afghanistan to New York. For more than forty years Nancy found herself as the first or only woman in some of the most misogynistic boy's clubs around the globe. Her stories from the most dangerous places in the world are laced with humour yet hit their mark. Her “I Got This” message of stepping into your power and trusting your instincts inspires others to make their presence undeniable and their voices resonate.

nancyosborne.ca

Eva Redpath Fitness Leader & Entrepreneur

Eva Redpath is a global thought leader shaping a movement. A leader in all things fitness, wellness, and lifestyle. Kickstarting her career as the creator of Body Conditioning by Dancers, Eva’s love of movement has provided the foundation for every step she’s taken.

Not only recognized as Canada’s first Nike Master Trainer, Eva has been awarded with Nike’s Global MC of the year and Equinox’s Award of Excellence.

Eva has been named a founding trainer for Barry’s Bootcamp Canada and launched [RE]set. If you ask Eva, she’ll tell you she is only just getting started.

evaredpath.com

Christal Agostino Executive VP at Air Canada Media

As Executive Vice President of Air Canada Media at Bookmark Content and Communications, Christal Agostino leads top-tier talent to deliver award-winning content across the entire Air Canada customer experience.

Prior to this role, Christal led the strategic launch of a new boutique hotel brand called Bisha Hotels. As Director of Marketing, Christal drove the development of the brand and its partnership strategy.

In addition to her MBA at Queen’s University’s Smith School of Business, Christal specialized her MBA education in Paris, France, within ESSEC’s LVMH-chaired International Luxury Brand Management MBA program.

Allie Hughes Founder and CEO of Hughes & Co.

Allie Hughes is the founder and CEO of Hughes & Co. Inc. where she helms a team of 15 talented marketers who tackle work from small business to Fortune 500 marketing initiatives. She has been recognized as a Niagara Entrepreneur of the Year, Niagara Top 40 Under 40, Women in Niagara's Emerging Entrepreneur and as Brock University's 2017 Outstanding Young Alumni. Allie's marketing leadership has seen her take the stage with Gary Vaynerchuk, Casey Neistat, Manjit Minhas and present to thousands of marketers from the largest marketing stage in the world: Inbound.

hughesandco.ca

Ashlee Froese Founder of Froese Law

Ashlee Froese is a Toronto-based branding and fashion lawyer, who founded Froese Law, a boutique branding law firm. Ashlee is recognized as a Certified Specialist in Trademarks Law by the Law Society of Ontario and has been ranked as one of the top 1000 trademarks lawyers globally.

Ashlee holds numerous leadership and mentorship positions. A few include: co-chair (City of Toronto’s Fashion Industry Advisory Panel), executive committee member (Ontario Bar Association) and brand strategy council member (Canadian Marketing Association).

froeselaw.com

Photos

About

Our vision for The Atelier arose from an unofficial and unintentional brainstorming session in early summer 2017. Friends for years, we’d always admired one another’s business successes, in the corporate world and as entrepreneurs, as well as our love for adventure and travel. While catching up over lunch that day, we launched onto the topic of personal development and how immensely important it is to the person as a whole – both in business and in life.

While we both reflected on some good experiences attending business conferences in the past, we realized there wasn’t anything out there that encompassed all of our main touch points – something that was experiential, content heavy and energetic. And something very important was missing: INSPIRATION.

That was our a-ha moment. We recognized there was a clear gap in the market, and we had the excitement and experience to create something special exceptional for our fellow entrepreneurs and business leaders. That fortuitous first conversation evolved into inspired action: energized coffee dates, exciting working sessions over lunch and strategy sessions in wine country. Our collective background of event planning experience, marketing skills and business operations intersected to proudly create The Atelier.

Angela Osborne Co-Founder and Chief Experience Officer
Taryn Herritt Co-Founder and Chief Growth Officer

Our Creative Compass

Inspire

Present thought-provoking stories and opportunities to guide, influence, and empower others to reach their full potential.

Create

Hone in on your innate passion and ambition to effectively execute a memorable impression on the world.

Experience

Create an inspired atmosphere with meticulously curated content, valuable supporters, positive lifestyle elements and contagious energy to carry forward.

Refine

Learn and apply creative strategies to finesse and evolve your business or career.

Grow

Curate both personal and professional goals to develop, elevate, and achieve a higher level of success.

Sustain

Develop a winning mindset and positive mental attitude that can be maintained over time.

Blog

The Atelier – How I Got Here with Kate Rodin
How I Got Here

Kate Dobrucki

Meet Kate Dobrucki: Vice President at Isobar Canada—a digital innovation agency.

Read More
The Atelier – How I Got Here with Samantha Rogers
How I Got Here

Samantha Rogers

Meet Samantha, a social capitalist using sport philanthropy as her vehicle of choice

Read More

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